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Tag: Social Media

Data Analytics

The Role of Data Analytics in Digital Marketing Success

Today’s internet world is very competitive, so companies are always looking for ways to improve their marketing. Data analytics is among the most powerful tools at hand to accomplish this. Businesses can make smarter choices, improve customer engagement and satisfaction, and make marketing strategies work better by using data analytics. The article will discuss how

digital marketing

Best Social Media Platforms for Marketers in 2025

Social media platforms connect billions of people every day and provide businesses the opportunity to foster a targeted community. As a result, it’s extremely important, especially for digital marketing, to know which platforms are dominating the social media sphere.  In this blog, we will discuss the top social media platforms to look out for in

digital marketing

What is Social Media Marketing (SMM)? A Beginner’s Guide

In the world of digital marketing, any digital channel with a lot of traffic becomes a viable path to promoting businesses and products. One of those digital channels is social media. Platforms like Facebook, Instagram, X (formerly Twitter), YouTube, TikTok, and LinkedIn connect people through the internet and fall under the umbrella term “social media”.

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